If your website traffic is OK but your bounce rate is high (people are not staying on your site but are clicking away quickly), look at ways to engage your visitors.
Provide relevant content. Your web pages and blog posts should deal with topics that genuinely affect your readers. Everything you add to your site, whether a new feature, a blog post or a free download, should add value for your visitors. Does it help them do their job better? Does it entertain or bring enjoyment? Does it provide knowledge?
Keep your content fresh. As your business or market changes, your readers will have new concerns, develop new goals, and need new information. Stay in tune with what your readers need today, and make sure that your content meets their needs.
Keep it simple. Try to say what you need to say in as few words as possible. When writing for your site, highlight things of importance. You can use bulleted lists, short paragraphs, bolded and underlined text. Keep sign up forms for special offers or free white papers brief and easy to fill out.
Respond to reader comments. Your blog is not a one-way street - it’s a means to develop a dialogue with your readers. Show them that their insights and opinions matter by responding to their comments. Write a blog post based on a previous reader comment; this shows your visitors that you’re paying attention… and it’s a great way to touch on the issues that they care about the most.
Post polls on your website or blog. Readers want to know that you care what they think. Plus, they’ll be interested in finding out how other readers respond to your poll questions.
Ask readers what they want to read about. By using their answers, you can tailor your content to meet their needs.
Use video to supplement your written content. Video is really popular on the web… visitors will spend more time on your site if you provide video content to educate and entertain them.
Provide links to other valuable resources. You might hesitate to do this, because you’re afraid you’ll lose their visitors to another site. Giving your visitors a variety of resources actually builds your authority.
Don’t overuse keywords. It’s tempting to build your content to appeal to search engines, rather than to real people. This can give web content a very unnatural feel. Keywords should not comprise more than about 2% of your content.
Does Your Website Engage Your Visitors?
If your website traffic is OK but your bounce rate is high (people are not staying on your site but are clicking away quickly), look at ways to engage your visitors.