You probably have a color or two that are used in your company logo and have become part of your “brand.” But a website needs a full color palette to look professional.
As designers, we will often present a possible color palette to our clients. But we will also ask for their preferences; after all, color is a very personal thing. It has to strike you “just right.”
Our clients might be hesitant to express their preferences because they don’t feel they know enough about color. “I like this shade of blue but I have no idea what will look good with it.”
So, after some discussion, we typically suggest our clients spend a bit of time browsing through one or both of the following sites to find inspiration:
Go to Pinterest.com and search for “color palettes.” You can make your search more specific by searching for, say, “faded color palettes,” or “bold color palettes.”
You see an initial screen, and then, as you scroll more and more images will continue to be displayed, pretty much forever…
This is such a beautiful website! The Design Seeds website takes beautiful photos and “pulls” the main colors from these photos to create a palette.
There’s a “next page” link at the bottom of each page to keep going.
If you like the approach of pulling a color palette from a photo, there are websites where you can upload your own photo to the web and have the colors “analyzed.” Check out http://www.pictaculous.com/ and http://www.colorexplorer.com/imageimport.aspx.
Browsing color palettes is pretty addictive stuff, by the way. Don’t say we didn’t warn you…