 Most web sites stand to benefit from being found
more easily in
search engines. . .
There are
exceptions, of course. Amazon, Coca-Cola and Microsoft probably
don't worry about optimizing their web sites, since they can rely on
their worldwide branding and reputation to attract visitors.
But if you are not one of these business giants, then you are
going to need search engine optimization (SEO) to get the most out
of your web site, because that is how people find web sites like
yours.
YOU NEED SEARCH ENGINE OPTIMIZATION IF:
- You want to be found by people doing local searches for your type of product or
service (i.e. San Diego Dentist).
- You want people to find you by your company name or your personal name.
- You market your services internationally.
- You are in a highly competitive area.
- You sell products online.
- You are just getting started with your business and need to get exposure
online.
WE OFFER THESE SEO SERVICES:
Keyword and key
phrase research to identify terms that have the most relevant
traffic patterns based on the content of your web pages and your
target audience.
Creation of web page "tags" using the
selected keywords and keyword phrases. These tags are what the
search engines will use to index your web pages.
Content creation and/or recommendation.
We may recommend changes or additions to existing or proposed
content. The amount of useful content you provide on your web site
matters to search engines as much or more than the special tags
described above. If you have quality content that relates directly
to your organization's mission, your site will do better with search
engines. Link solicitation from relevant web
sites, directories and resource sections. What web sites link
to yours? Links from other web sites to your site help you in two
ways. First, visitors will find your web site by following these
links. Second, search engines take the number and quality of inbound
links into account when ranking your web site in their listing. |
